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Album rollouts are now two-week jobs for the listener

A track a day is a campaign. An album night is still the better unit.

Music · 9h ago

Artists drip singles because the platforms pay attention to the drip. Listeners end up with a folder of contexts and no record.

If you still care about albums, pick a night and play the thing through. The rollout can stay on the timeline. The record needs a room.

Photo by Yvette de Wit on Unsplash

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